Recruitment and Advertising
- Recruitment includes efforts and materials use to enlist participants into research studies. Examples of recruitment include advertisements, flyers, telephone scripts, newspaper ads, radio and television announcements, bulletin board tear-offs, Internet postings, and posters.
- Advertising is a type of recruitment method with the intent to reach prospective participants and to solicit their participation in a study.
- Only recruitment material approved by the IRB and stamped with an IRB approval stamp can used and distributed for recruitment purposes.
- The IRB must review and approve all recruitment procedures and materials before use.
- Retention efforts and materials must also be reviewed and approved prior to use.
- Any advertisement material must be reviewed and approved by the IRB prior to use.
- Some sponsors provide advertising materials which can be used for study recruitment.
- Examples of Advertisement Methods
Direct Advertising: Newspaper, radio, TV, bulletin boards, posters, flyers, etc.
Social Media Advertising: Social Media platforms such as Facebook, Twitter, etc.
- A recruitment plan should include the following elements:
- Anticipated Recruitment Projections
- Efforts for Finding Participants
- Active Clinical Patients (patients on the daily appointment schedule)
- Inactive Clinical Patients (patients from a medical record review)
- Referral Clinical Patients
- Community Outreach (community centers, churches, hobby or interest organizations, support groups, etc.)
- Media Outreach
- Recruitment Materials
- UMMC IRB Guidelines for Recruitment and Retention.
RPR offers researchers a centralized, coordinated resource to connect with interested, potential study participants.
PCE is an application that allows access to the Research Data Warehouse, which contains data from Epic of de-identified patient information. This help for estimating recruitment projections. Direct access to this application is available on the UMMC Intranet.