Today I want to talk about Mississippi Public Broadcasting.
Lots of people know MPB through its radio and TV programming. I, for one, am a big Downton Abbey fan, and proud of it!
What I also want you to know is that UMMC has a growing partnership with MPB through radio and TV programs that collectively are known as Southern Remedy.
More about that in a minute, but first I want to talk about how much we have in common with MPB.
They are a statewide resource, as are we. They see their primary mission as education, as do we. And they have committed themselves to using the tools at their disposal - in their case, broadcasting - to empower the state's citizens to lead healthier lives.
We are natural allies, and those aligned interests come together in Southern Remedy.
A call-in radio show on wide-ranging health topics, Southern Remedy first aired in 2005. With its signature blues guitar theme music, the show is almost solely the creation of our own Dr. Richard deShazo, better known by his on-air handle as "Dr. Rick."
Dr. Rick is also the former chair of the UMMC Department of Medicine and Billy S. Guyton Distinguished Professor of Medicine and Pediatrics. With his breadth of medical knowledge, he has spent an hour every Wednesday for nearly a decade taking questions from listeners all across the state on whatever might be ailing them. And he's done it with sensitivity and compassion and humor and - like any good teacher - a steadfast desire to enlighten and build understanding.
In 2011, we expanded our relationship with MPB by taking Southern Remedy to TV. With Dr. deShazo as host, the documentary-style program explores some of Mississippi's toughest health challenges, including obesity, teen pregnancy and the interplay of race and medicine in our state.
As with radio, the quality of these TV programs has always been exceptional. Just last month, for example, a show on controversies surrounding childhood immunization received an Emmy nomination for the Southeast region.
Last August, Southern Remedy expanded again. The radio program grew from one show per week to five, each with a separate UMMC host.
Including Dr. Rick's "open mic" show on Wednesday, the lineup includes:
- "Healthy and Fit" with Dr. Deborah Minor, Department of Medicine, on Mondays