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Unconscious Bias

Unconscious Bias

Unconscious bias, also referred to as implicit bias, refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner. These biases, which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual's awareness or intentional control. Residing deep in the subconscious, these biases are different from known biases that individuals may choose to conceal for the purposes of social and/or political correctness (Kirwan Institute, 2015). Unconscious bias may manifest when making decisions about people.

To better help understand types of biases, see the video below